![]() The problem is, Netflix won't abandon this new system. That's how most online ratings systems work - Amazon, Yelp, you name it - and it would make sense for Netflix. Netflix would be better off with a more straightforward system, where a percentage or stars don't represent the likelihood you'd enjoy a film or a show, but represent how all other users rated that content. Netflix made one other change, too: You would no longer see how many "stars" a movie had. Now, you only see a percentage - a number that represents the likelihood you'll enjoy what Netflix is suggesting. So Netflix introduced a new, more straightforward binary system earlier this year: Just give any title a thumbs up or thumbs down and Netflix would learn from your ratings. People didn’t understand that using star ratings would only improve Netflix’s ability to understand your tastes. With so much confusion around how the star-rating system worked, Netflix argued people were less motivated to rate titles since they thought their vote would be a drop in the bucket among the millions of other votes. In reality, though, a movie with four stars meant Netflix was predicting you would rate that movie four stars based on your habits (and the habits of similar users). After all, that’s what stars usually mean on online services that feature reviews, like Yelp. In that old system, if a movie on Netflix had four stars, people assumed that was the average rating among all users. Netflix’s explanation at the time was that the previous star-rating system was confusing to customers.
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